PEMANFAATAN MEDIA SOSIAL : TINJAUAN SISTEMATIK INTERVENSI CEGAH ROKOK DI KALANGAN REMAJA

Abstract

Background: Smoking among adolescents is a public health problem that continues to increase in Indonesia. The development of digital technology provides opportunities to develop more relevant prevention strategies, given that adolescents are very familiar with social media and mobile applications. This study aims to identify various digital methods used, evaluate their effectiveness in reducing smoking behavior, and analyze the intervention features that contribute to success. Methods: This study used a Systematic Literature Review (SLR) with PRISMA guidelines. Articles were searched in the Scopus and PubMed databases for publications from 2020 to 2025. Of the 204 articles found, 20 articles met the inclusion criteria and were further analyzed. Results: The results of the study show that digital interventions, such as social media campaigns, web programs, and digital games, are effective in increasing adolescents' knowledge, awareness, and self-efficacy, although the impact on smoking prevalence varies. Social media with gamification and personalization features emerged as the most effective intervention in reaching and influencing adolescent behavior. Conclusion: Digital interventions have great potential as a more effective smoking prevention strategy than conventional methods. Meanwhile, practical implications emphasize the need for interactive, personalized, and socially supported digital programs.